Pierfrancesco Diliberto, nicknamed Pif (born 1972), is an Italian television host, film director, actor and writer. Pif was born in Palermo, Italy on 4 June 1972.

He is the son of the Italian director Maurizio Diliberto and has had a passion for cinema since his youth. In 1998 he worked as assistant director to Marco Tullio Giordana for I cento passi (The Hundred Steps), a famous film against the mafia. In the same year he started working as a television author at Mediaset.