After joining a counseling institution called Fasta and meeting sound engineer Jordi Fuste, DJ Méndez started his career as a Latin rapper, making his live debut in a local festival. Mixing hip-hop and traditional Latin American rhythms, and he was able to get a record deal, soon climbing charts in Sweden, Norway, Denmark, Finland, and even Russia with his first hit "Chiki-Chiki", featured in his debut album Latino for Life.

He had met the producer Robert Wåtz while working at Toys R Us. The emerging interest for the Latin American music in Europe was one factor in the acceptance and music like this Chilean market as closed as the Scandinavian market, which until recently were only local artists and popular English-speaking. Some of his songs like "Estocolmo", show-through a Latin song the attitude and opinion of Latin American migrants to lands so different from theirs as the Scandinavian countries.